Driving to Success: Kazakhstan's #1 car classifieds platformmycar.kz
30,000 listings no older than 2 weeks
To create a classifieds site from scratch and make it available to all car owners in Kazakhstan and those who desire to buy a car.
The main challenge and the main peculiarity of the project is the huge number of features that the site and the application must provide the user with:
- buying and selling in one click;
- applying for a loan right on the site;
- advanced filtering system to search for cars;
- the function of quickly selling the car to a dealer by sending an application online.
The final version of the design
The concept required very little modification.
The changes included:
- More informative product cards due to more detailed previews and the ability to add videos;
- A more concise color scheme to make the design «lighter»;
- New banners with photorealism giving way to a simpler yet more original «cartoon» style.
We’ve made sure that visitors are comfortable at all stages.
A quick calculation of car loans
Sellers can demonstrate their cars as clearly as possible and in the smallest detail:
This service’s primary goal is to make the user’s experience buying and selling a car as comfortable as possible. That’s why we’ve created a simple and straightforward ad card with several convenient features:
- Sellers can add any number of photos to the card;
- The previews of images are conveniently located and always accessible while not taking up unnecessary space;
- You can add videos to cards. They load quickly and play without freezing;
- You have one-click contact with the seller;
- There is a clear description of the car’s main characteristics.
Informative preview of ads
iOS and Android apps
A Convenient Catalog
We’ve also highlighted the main characteristics of the car and added large key buttons: one reaching out to the seller, and another for applying for a loan.
A memorable name must meet several criteria:
- easy to read;
- easy to write;
- impossible to misunderstand.
We settled in Mycar.kz
Branding and visualization
The color green is a reference to the green traffic light.
The benefits of this approach:
- All functions of the website are implemented separately from each other;
- Each service has its own administrative panel;
- You can use any tools and save on refactoring;
- The ecosystem is easily scalable, and all functions of the website work quickly under any load.
As a result, it almost immediately took a position at the top of Yandex and Google for most targeted queries.
We’ve launched a large and easily scalable product that easily supports new functionality.
Our product team of 36 specialists has contributed tremendous expertise to the creation and development of this product.
Thanks to this we have:
1. We developed the naming of the classifieds website, logo, and corporate identity.
2. We conducted a full range of system analytics.
3. We created a desktop version of the website with a Kubernetes-based microservice architecture.
4. We checked the code for security.
5. We designed with an intuitive interface.
6. We launched iOS and Android mobile apps.
7. We optimized the website for SEO promotion.
We managed to create a brand-new digital product for the Kazakhstan market from scratch in just six months. It’s as user-friendly and useful as possible.
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