imaga’s Second Quarterly Digital Forum Kicked Off in Dubai

#Team 01 july 2024
  • Dima Akhmetov


Dubai, UAE — June 27, 2024 — imaga's Digital Forum concluded successfully at Hyde Hotel Dubai, bringing together an international group of Chief Operating Officers, Chief Technology Officers, and Chief Marketing Officers from leading companies. The forum provided valuable insights and strategies for driving business growth with data-based approaches.

The event’s main focus included:
  • Measuring operational performance effectively
  • Strategies for tracking and influencing key business metrics
  • Best practices across startups, SMEs, and enterprises

Expert Keynotes

The event kicked off with expert keynotes. Headliners included imaga’s CEO, Dima Akhmetov, Evgeny Mezentsev, Head of Digital Maghreb at Philip Morris, and Ronnie Varghese, Ex-CDO at Almosafer.
In their keynote, Dmitry Akhmetov and Evgeny Mezentsev shared insights on how to release each product feature as a separate product and win.

Their keynote highlighted:
  • Solutions that brought the customer satisfaction score (C-SAT) up from 2.5 to 4.8 while increasing the engagement rate from 5% to 24%.
  • How to transfer 90% of the development to content managers with a CMS.
  • How to significantly reduce the cost of content editing and accelerate the time to market for 90% of tasks from two weeks to two hours.

Q&A Session

Following Dima and Evgeny’s keynote, imaga kicked off the Q&A session, featuring our panel of experts:

The stage was then set for Ronnie Varghese, Almosafer’s ex-CDO, to give his expert keynote, which focused on transformation to drive innovation. Highlights included:
  • A paradigm where a learning organization is a consistent creator of innovation
  • A fundamental mental model where a shared learning process leads to innovation by solving the right problems in the right way
  • A methodical and effective approach to learning and executing that shared model with your stakeholders, teammates, and colleagues

imaga’s Digital Forum Networking Party

imaga's Digital Forum concluded with a catered networking party, allowing attendees to network and forge valuable connections within the industry.

This isn’t imaga’s first forum in Dubai. Earlier this year, imaga’s Rapid MVP Forum was held, gathering a group of 80+ international experts. It included free expert keynotes, business games, and a catered networking party. Our goal is to uplift the digital development industry in Dubai, so these events are held quarterly.

imaga will be holding another Digital Forum soon, so stay up to date with imaga’s social media to be the first to know when more details are available. If you’d like to view expert keynotes, subscribe to imaga’s YouTube channel and check out our previous recordings from the 2024 Rapid MVP Forum.

About imaga

imaga is your One Digital Stop with the mission to empower SMEs with expertise, allowing them to concentrate on critical business initiatives while we handle their digital needs.
For press-related inquiries, please contact us at:
  • Dima Akhmetov



0 / 0